Tom Macfarlane

Tom Macfarlane is a design strategist and entrepreneur focused on driving growth through human-centered design. Currently serving as the Lead Service Designer at BT Group, Tom has previously worked with various companies including Accelogress Limited and Mous, where they developed innovative products and services. With a Master of Science in International Innovation from Lancaster University, Tom has a solid educational background that complements their extensive experience in startups and corporate settings, consistently turning complex challenges into user-focused solutions. As the founder of Whistle SAR Ltd, Tom created technology aimed at enhancing search and rescue operations, showcasing their commitment to impactful innovation.