Christopher Couch

Christopher Couch is a seasoned professional with over 20 years of experience in business development and sales within the environmental laboratory field. Currently serving as VP of Sales at BTSOFT, a global software company specializing in laboratory solutions, Christopher previously held senior roles at Astrix and HORIZON Lab Systems, where responsibilities included leading sales and account management for LIMS and automation software. Earlier in the career, Christopher was instrumental in various managerial positions at SGS North America Inc., overseeing LIMS implementations and developing data management solutions. Christopher began the professional journey at Dow Corning as a Chemist/Lab Analyst after earning a degree from the University of Kentucky.