At BTWN, science meets safety to create hair care that is gentle, effective, and specially
designed for tween hair. Our products are dermatologist-recommended and formulated with
expert-backed ingredients to meet the unique needs of growing hair and sensitive scalps.
Expert-Driven Formulation Process
Dermatologist-Recommended – Developed using the feedback given by consulting
experts to ensure it’s safe, non-irritating, and ideal for young scalps.
pH-Balanced for Tween Hair – Formulated to maintain scalp health, preventing
dryness, oiliness, or imbalance.
Clean & Natural Ingredients – Enriched with plant-based actives like aloe vera, oat
protein, and niacinamide to nourish, strengthen, and protect.
Mild Yet Effective Cleansing – Uses paraben-free, nature-derived cleansers that
remove dirt and oil without stripping natural moisture.

BTWN

Org chart

Teams

Offices