BTYcreative
Donna Zinck is a highly experienced creative professional who has served as the Creative Director and Sr. Director of Brand Messaging at BTYcreative since February 2014, specializing in visual storytelling, brand messaging, and design. As the Visual Director at Zinck Art since July 1992, Donna creates vibrant acrylic artworks that blend realism and abstraction. Previous roles include Chief Creative and Freelance Art Director, Senior Art Director at Creative Link, Art Director at BIG, and Production Artist at various agencies, where Donna has developed expertise in logo design, advertising campaigns, and web design. Donna Zinck holds a BFA in Graphic Design and Art History from San Antonio Art Institute and Trinity University, completed between 1988 and 1992.
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BTYcreative
We are really smart people working with really smart people. We are business people that happen to be marketers. We measure our success by our ability to help you sell more. BTYcreative is built on the core conviction that every element of your business either magnifies or detracts from your brand. Each of those elements produces either positive or negative energy around your brand. We are story-tellers versus advertisers. If you’re brand has a story, we can help you make your story more compelling, more persuasive, and more engaging. We can then help you identify or target those most likely to want and/or need to know about your brand. We then help you connect with them in a genuine and authentic way to increase your brand awareness, to intensify your brand engagement, and to inspire more sales for your brand. We work as an extension of your internal marketing resources. We are a fully-equipped marketing department for hire. We are not an ad agency. We don’t bill you by the hour. We are clever. We are frugal. We love helping our brands sell more. Marketing today is more complex than ever. Instead of choosing between direct mail and the yellow pages, today, you have hundreds and hundreds of mediums by which to tell your brand story. We assess and translate your options for you…and then we manage the story-telling for you. Whether billboards, or digital display advertising…video commercials or freaky, but highly-effective retargeting, we produce and manage it all for you so you and your team can focus on closing more sales. We rarely have a client with a marketing need we are not able to solve. However, we don’t make you sign long-term, lawyer-laden contracts. Together: We define scope of work. We define the budget. We define the scorecard. If it’s not working for either you or us, we work to fix it. If we can’t make it work, we both move on. Do you need more sales? Does your brand need more energy? BTYcreative. Energizing brands to sell more.