Kai Schmidt currently serves as the Head of D2C Revenue at buah GmbH, with previous experience as the Director of Performance Marketing at everdrop, where responsibilities included leading marketing finance and analytics to enhance ROI and developing growth strategies. Earlier roles include Teamlead Performance Marketing at everdrop, Co-founder of Changy Marketing focusing on sustainability and CSR strategies, Head of Global Product Marketing at TÜV SÜD, and Senior Concept Strategist at THE DIGITALE GmbH. Kai's expertise encompasses digital marketing, content strategy, and performance optimization, with a solid foundation in public relations and communication management, supported by a Bachelor of Arts from Hochschule Mittweida and Cambridge Judge Business School.
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