Bubbaroo was created by Aussie Mum Nicole Cassey after her own personal experience with her son Jacob who suffered with severe reflux as a baby. Nicole wanted to calm and soothe Jacob's strong startle reflex without completely restricting his natural movement, but struggled with the products on the market at the time. The need for a product to swaddle her baby that simulated a mother's womb led to the creation of Australia’s first ever swaddle product, the original Joey Pouch Swaddle Wrap.

Nicole is passionate about creating a luxury baby sleepwear and nursery accessories that are not only premium quality and stylish but functional, innovative and above all safe! 

Being Australian based, owned and operated, we've worked very hard to build the Bubbaroo brand into the dedicated sleepwear hero it is today.  We're committed to dependability, integrity and customer service.  Not just another mass market label, Bubbaroo is a boutique identity that's small enough to retain personal connection.

Bubbaroo

Nicole Cassey

This department focuses on overseeing and optimizing organizational processes to support and enhance business effectiveness.

Bubbaroo

Org chart

Teams

Business Operations

Offices