Sofia Staaf

Sofia Staaf is an accomplished professional with extensive experience in Conversion Rate Optimization (CRO), personalization, and analytics. Currently advising and partnering with bubbi.ai, Sofia also serves as the Founder and Senior CRO & Personalization Consultant at CROadvisory, focusing on driving data-driven strategies for diverse organizations. Prior roles include leading an in-house experimentation program at Coop Sverige, managing growth within UX, CRO, and analytics at 3 Sverige, and holding senior positions at Conversionista! and Ving Sverige. With a background in digital business development at Bonnier Magazines & Brands and project management at BERNTZON:BYLUND, Sofia has contributed to numerous successful marketing campaigns and initiatives. Sofia's educational qualifications include a Bachelor's degree in Marketing, Advertising, Consumer Behavior, and Behavioral Design from Stockholm University and professional training from Hyper Island, among others.