MP

Mariana P.

Global Senior Head Of Brand Management - Corporate, Watches & Jewellery at Bucherer

Mariana P. has extensive work experience in brand management and marketing roles. Mariana is currently the Global Head of Brand Management for Corporate, Watches, and Jewellery at Bucherer AG since 2023. Prior to that, they worked as the Global 360 Brand Activations Manager at La Prairie Switzerland from 2021 to 2022 and as the Global Brand Marketing Director at TALLY WEiJL from 2020 to 2021. Mariana also has experience in teaching, having served as a Guest Teacher for the Executive MBA program at MIP Politecnico di Milano in 2018-2019 and for the MBA Fashion Marketing program at Istituto Europeo di Design -IED São Paulo from 2014 to 2017. Mariana held various marketing and communications roles at Gucci from 2013 to 2018, including Director of Marketing and Communications for LATAM and Caribbean. Earlier in their career, Mariana worked as the Head of Brand Image and Communications at ROLEX in 2012-2013, Marketing Manager at MAC Cosmetics for The Estée Lauder Companies Inc. in 2011-2012, Head of Marketing LATAM at Safilo from 2005 to 2011, and in product marketing and marketing intelligence roles at IBM from 2002 to 2005.

Mariana P. has completed a Bachelor's degree in Marketing from Universidade Presbiteriana Mackenzie. Mariana also holds a bachelor's degree in International and Public Relations, which they obtained from Universidad Nacional de Córdoba. Mariana has pursued further education in the field of business management and completed a Master of Business Administration (MBA) degree from FGV - Fundação Getulio Vargas. Mariana has also attended the United Nations Institute for Training and Research (UNITAR) to study the behavioral aspects of entrepreneurship. Additionally, Mariana has obtained a certification in Digital Transformation from LinkedIn, which they achieved in May 2021. Mariana has also shown an interest in technology and the future of work by enrolling in a course titled "Technology and The Future of Work" at The Future of Things.

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Timeline

  • Global Senior Head Of Brand Management - Corporate, Watches & Jewellery

    November 1, 2023 - present

  • Global Head Of Brand Management Corporate Watches And Jewellery

    2023

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