Natalia B.

Natalia B. has a diverse work experience spanning over a decade. Natalia is currently employed as a Product Marketing Manager at Budge Studios since July 2021. Prior to this, they worked at App Growth Network - App Marketing Agency from November 2019 to March 2021, where they held the positions of Senior Account Manager and Digital Account Manager. In these roles, they were responsible for monitoring and optimizing organic and paid channel performance metrics, conducting market research and UX studies for start-ups, managing creative advertising campaigns on various platforms, analyzing conversion rates and ASO rankings, launching and optimizing ASA campaigns, and managing and mentoring a team of professionals.

Before joining App Growth Network, Natalia worked as a Marketing Manager at wambrella from January 2018 to December 2019. Natalia was responsible for marketing strategy, competitive intelligence, ASO optimization, and managing marketing on Instagram.

Additionally, Natalia has worked as a Market Research Analyst at Freelance Consulting from October 2016 to December 2019, a Research Analyst at NRG Research Group from May 2017 to April 2019, and a Research Coordinator at CRC Research from September 2015 to September 2016. In these roles, they gained experience in managing research projects, conducting data analysis, and maintaining client relationships.

Furthermore, Natalia has held positions as a Teaching Assistant at The University of British Columbia from January 2014 to May 2015, a CRM Intern at Playtika from August 2013 to September 2014, and a Research Assistant at Sauder School of Business at UBC from June 2012 to August 2013. Natalia also briefly worked as a Recruiter/HR Manager at frog in May 2011.

Overall, Natalia B. has demonstrated a broad range of skills and experience in marketing, research, project management, and team leadership throughout their work history.

Natalia B. completed their Bachelor of Arts degree in Sociology with a minor in Commerce at The University of British Columbia. Following that, they pursued a Master's degree in Sociology with a concentration in Social Statistics and Population Dynamics from McGill University. Natalia then obtained a Certified Digital Marketing Diploma from the Digital Marketing Institute, specializing in Digital Marketing. Additionally, they attended a program at BrainStation where they studied UX Design, Data Analytics, and Product Ownership.

Natalia has also earned several certifications throughout their education journey. Natalia obtained certifications in ASO with AppTweak, ASO Course from MobileAction, Google Analytics, UX Design from BrainStation, Tableau Essential Training from LinkedIn, Certified Digital Marketing Professional from the Digital Marketing Institute, Learning SQL Programming from LinkedIn, Apple Search Ads Certified from Apple, Standard First Aid, CPR and AED (Level C) from MARK JAMES TRAINING LTD, and Google Ads Apps Certification from Google. These certifications showcase Natalia's diverse skill set and commitment to expanding their knowledge in various areas.