The construction industry's most candid conversation about what really drives product adoption and market success.

In an industry worth $2 trillion but operating on small margins, understanding the hidden dynamics of decision-making is essential. Carolina and Tim bring together over 50 years of combined experience in innovation, finance, and sales enablement to reveal the unspoken truths about how building products really get specified, sold, and scaled.

Hosted by two industry veterans who've lived on both sides of the specification journey, we explore the intersection of technology, money, and human behavior that determines which innovations succeed. Through candid interviews with leaders and deep dives into market dynamics, we provide the 360-degree view that manufacturers, investors, and innovators need to navigate construction's complex ecosystem.

What We Cover:
Real economics behind product specifications
Sales enablement strategies that work
Innovation adoption in risk-averse markets
Go-to-market for emerging technologies
Financial landscape shaping construction
Market adoption patterns and trends
The human side of B2B construction sales

Who Should Listen: 
Building product manufacturers, construction tech innovators, investors, sales leaders, and anyone who wants to understand what really drives decisions in the built environment.

Build Perspectives Podcast

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Build Perspectives Podcast

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Teams

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