Troy Friedlander

Troy Friedlander is an accomplished product leader with extensive experience in driving product strategy and development across various industries. Currently serving as Director of Product at Buildertrend since August 2025, Troy previously held similar roles at Ontra and STRIVR, where responsibilities included creating immersive training experiences utilizing VR technology. With significant leadership experience in early-stage startups such as Trips, where Troy was the first employee responsible for the entire product lifecycle, and at established companies like Honey and Capital One, Troy has successfully managed the development of product features, marketplaces, and mobile applications. Troy's educational background includes a Master of Accountancy and a Bachelor of Engineering from Vanderbilt University, complemented by a certificate in Product Management from General Assembly.