Farrel Yi

Farrel Yi is the Chief Marketing Officer for BVLGARI China, where they have been instrumental in developing a fully glo-calized strategy that resonates with local and overseas consumers. With over 17 years of experience in luxury branding, Farrel has also held key positions at various prestigious companies, including Mandarin Oriental Hotel Group and Starwood Hotels & Resorts. They earned a Bachelor of Arts in Economics from National Taipei University and a Master of Business Administration in Marketing from Binghamton University. Farrel is dedicated to blending creativity with performance data science to create authentic brand experiences.