Mike Schneider

Mike Schneider is a partner at Bully Pulpit Interactive (BPI) where he built the BPI Labs team to drive ideation and development of new marketing and communication technology products.

Since joining in 2011, Mike has crafted BPI’s strategic direction for advertising, measurement, and targeting. This includes launching platforms such as Vantage, which allows advertisers to optimize for persuasion instead of engagement, and Orbit, which puts messages in front of decision-makers, influencers, and their networks.

Most recently, Mike led his team in building the 2020 Campaign Tracker, which monitors marketing activity in the upcoming election and helps power dozens of newsrooms.

Mike speaks regularly at industry events and is a sought-out expert on digital advertising practices. He sits on the board of Higher Ground Labs, an accelerator that funds progressive political technology, and previously taught a course in Digital Analytics and Measurement for Georgetown's graduate program.

Location

Denver, United States

Links


Org chart

No direct reports

Teams


Offices

This person is not in any offices


Bully Pulpit Interactive

1 followers

Bully Pulpit Interactive was founded by the digital marketers of the Obama Presidential campaign to help clients in the public and private


Employees

51-200

Links