Iona Gilbraith is a Senior User Researcher at Bupa, focusing on optimizing user experiences. They previously worked as a UX Researcher at THG, where they specialized in research support and experimentation strategies, contributing to significant revenue increases through improved user testing processes. Iona also held a Senior UX Researcher position at Sykes Holiday Cottages, conducting extensive research to inform product decisions and mentoring a junior researcher. They earned a Bachelor of Science in Computer Science and Psychology from the University of St Andrews.
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