Mark Shahid is a seasoned Product Design Leader and UX Mentor with extensive experience in transforming digital capabilities across various organizations. Currently serving as the Head of Experience Design at Bupa, Mark previously held prominent positions as Head of UX at Boots UK and Asda, where they drove innovation in user experience through strategic leadership. Mark's background includes significant roles at Blow Media, Stroma, and Sky Betting & Gaming, with expertise in UX design, research, and implementation of Agile methodologies. Educated in Music Technology and Creative Music and Sound Technology at Leeds College of Music and Leeds Beckett University, Mark has also contributed as a conference speaker.
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