Michael Bernard

Michael Bernard is a content experience design leader currently serving as the Senior Manager of Content Strategy and Merchandising at Bupa. With a robust background in digital experience design, content strategy, and personalisation, Michael has previously held pivotal roles at Medibank, where they spearheaded transformative initiatives and drove significant growth in engagement and acquisition. They began their career as an Account Executive at PR Edge and have since cultivated expertise in crafting user-centric digital experiences, enhancing organisational digital marketing strategies, and leading cross-functional teams. Michael holds a Bachelor of Media Studies from La Trobe University and completed further studies in copywriting and art direction at AWARD School.