Morgan Williams is a Principal and Lead Designer with extensive experience in service design, digital transformation, and systems thinking education. They have successfully delivered over 45 research and design projects across various sectors, including government, technology, and financial services. Currently, Morgan serves as a Senior Designer in Service and Strategy at Bupa, while also pursuing a PhD focused on developing practical methods for AI-augmented sensemaking in design projects. Their academic journey includes ongoing studies in UX research at Tractor Design School, alongside certifications in IoT and service design. Previously, Morgan held roles at organizations such as Meld Studios, National Australia Bank, and Australia Post.
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