Rex Fan is a behavioural economist and software developer with a robust background in quantitative and qualitative behavioural research. They currently serve as the Lead Behavioural Insights Advisor at Bupa, where they provide consultancy expertise and lead the development of behavioural interventions to enhance user engagement and organizational culture. Rex has previously held positions such as Head of Behavioural Science at Boutros Bear and Lead Application Developer at The University of Hong Kong, where they developed software guided by behavioural insights. They hold a Master’s degree in Behavioural Economics with distinction from the University of Nottingham, along with a Graduate Diploma in Economics and a Bachelor’s in Computer Science.
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