Via Tendon currently serves as the APAC Senior Manager for Bupa's in-house agency, Blue Agency, and is a fractional brand consultant. With over 13 years of experience in brand, content, strategy, and operations, they have a strong background in leading cross-functional teams in various roles across multiple organizations. Previously, Via held managerial positions at Cbus Super Fund and dentsu, where they built and mentored teams while driving successful strategies for a wide range of clients. They are also the founder of Metta Play, an initiative aimed at empowering children through multilingual educational resources, and a career mentor at headspace, guiding young professionals in their career journeys.
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