Michael Lu is currently the Vice President of Digital at Burberry, where they oversee the company's digital vision and strategy in China. With over 20 years of experience, Michael has held key marketing roles at renowned brands including Gucci, Tencent, and Apple, leading innovative campaigns and driving substantial business growth. Previously, they were awarded the Tencent Best Campaign of the Year and led successful projects that significantly increased sales for multiple iconic brands. Michael is pursuing advanced studies in Digital Innovation, Innovation Management, and Graphic/Digital Branding and Identity at prestigious institutions, further enhancing their expertise in the digital marketing landscape.
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