Martin Baier serves as the Project Lead for New Business at BurdaForward, focusing on the development of a AI-based platform for expert content, the FOCUS online EXPERTS Circle, since January 2023. Previously, Martin held the position of Director at Hubert Burda Media from March 2020 to December 2022, where responsibilities included establishing an in-house performance marketing agency and implementing an arbitrage business model to enhance efficiency and revenue growth. Martin was also the Director of BurdaForward Partner Studio from September 2015 to February 2020, overseeing the creation and execution of Native Advertising projects. Earlier roles include Head of AdProduct for FOCUS online and HUFFINGTON POST, as well as Deputy Head of Channel Management at TOMORROW FOCUS Media GmbH. Martin Baier holds a Diplom degree in Business Administration and Organizational Psychology from Ludwig-Maximilians-Universität München.
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