Adam Reed

Adam Reed is a Creative Transformation Leader currently serving as the Creative Content Strategy Lead for EMEA at Burson, where they focus on high-impact client work in Sport and esports. Previously, they held the position of European Director of Content & Publishing Strategy at Hill+Knowlton Strategies, overseeing creative transformation and pioneering the use of Generative AI across workflows. Adam’s career includes significant roles at adidas, where they contributed to a €4B+ growth, and at Portsmouth and Fulham Football Clubs, developing innovative content strategies and elevating digital storytelling. Adam’s extensive experience spans various sectors, evidenced by their strategic leadership in content and communications.