Fred Macleod is currently the Senior Director of Data & Intelligence at Burson, a role they began in 2024. Previously, Fred served as the Head of Data + Analytics in Sports, Tech, and Entertainment at Hill+Knowlton Strategies from 2020 to 2022, and held various positions at Weber Shandwick from 2019 to 2020, including Analytics Account Director. Fred's early career saw them work as an Account Executive at Weber Shandwick Health, where they supported communication and content development across multiple health initiatives. They earned a degree in Management Science from the University of Kent, graduating in 2012.
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