Joana Loing

Joana Loing is a seasoned PR and media expert with over 12 years of experience in communications. Currently serving as an Associate Account Director at Burson since 2024, Joana previously excelled as a Senior Manager of Consumer Public Relations at Lazada from 2019 to 2023, where they developed integrated communication strategies that significantly enhanced brand awareness. Joana's career includes roles such as Public Relations Manager at Sampoerna Strategic and Corporate Communications Manager at Multi Bintang Indonesia, where they successfully managed media relations and brand reputation. Joana holds dual Bachelor of Arts degrees in Mass Communication from Limkokwing University and Curtin University, obtained between 2005 and 2008.