Odette Castillo is a seasoned public relations professional with extensive experience in brand communication strategies, including a current role as Senior Account Executive at Burson, focusing on connecting brand purpose with audiences through media and creative narratives. Previous positions include Senior Account Executive at JeffreyGroup, where Odette managed comprehensive PR strategies for corporate clients, and Account Executive at Newlink®, handling high-profile clients in the tourism sector and achieving significant media coverage. Additional experience includes roles in inbound marketing content creation, content writing, and educational coordination, supported by a robust academic background in Marketing, International Relations, and Political Science from Universidad de las Américas Puebla.
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