Primrose Smith is currently the Director of Ford Europe at Burson, a role they have held since 2024. They also serve as the Senior Associate Director for Ford Europe at Hill & Knowlton since 2014. Previously, Primrose worked as a Senior Account Manager at Jori White PR from 2010 to 2014 and as an Event Coordinator at Event Planet from 2008 to 2009. Primrose holds a BA Hons in International Business from the University of the West of England and has studied International Business at Indiana University of Pennsylvania. They are continuing their education at Brighton College.
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