Rosa Vanzella is the CEO of Burson. They lead a team of about 300 professionals and oversee operations in corporate communications, public relations, branding, and digital marketing. From 2020 to 2024, they were copresident of Grupo BCW Brasil and Máquina CW, and they previously served as SVP of Máquina CW (2018–2020) and VP of Conteúdo at Máquina Cohn & Wolfe (2016–2018). Their education includes a Jornalismo degree from Faculdade Cásper Líbero (1988–1991) and a Marketing Digital program at Fundação Getulio Vargas (2021), along with a Gestão da Comunicação Corporativa program at Fundação Dom Cabral (2009–2010).
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