Steve Rubel is a dynamic media analyst and communications strategist with over 35 years of experience in anticipating trends and shaping actionable insights for global corporations and nonprofits. Currently, as the EVP of Media Insights and Measurement at Burson, they focus on integrating advanced analytics into earned media strategies and exploring innovative applications of AI. Previously, Rubel held senior roles at leading firms such as Edelman and CooperKatz & Company, where they were instrumental in pioneering social media initiatives and providing strategic media counsel to numerous high-profile clients. They also contributed a long-running column on marketing and media trends for Advertising Age.
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