Will Zhang

Will Zhang is a Director at Burson Global with over 12 years of experience in strategic consultancy, marketing communication, and media relations. They have developed expertise in brand storytelling, crisis management, and event management across various sectors including aviation, technology, and automotive. Prior to their current role, Will held positions at Ruder Finn, Weber Shandwick, and FleishmanHillard, where they managed PR services for clients such as Boeing, Lamborghini, and Lenovo. Will earned a Bachelor’s Degree in Mining Engineering from Anhui University of Science & Technology.