Burt Watson Auto Group is proud to be an automotive leader in the Great Lakes Bay Region. Since opening our doors as a Chevrolet dealership in Freeland in 1955, we have expanded to open a Chevrolet dealership in Reese, MI in 2018, and a Ford dealership in Pinconning, MI in 2021 and a GMC dealership in West Branch, MI in 2025! Currently we have over 200 full and part time employees between our 3 dealerships. In recent years we have invested in new buildings, remodels, and service expansion. We have consistently been in the top 250 dealers in America out of approximately 4000 Chevrolet dealers. Customers throughout the region choose to work with us because we are committed to excellence at every turn.

Services we offer-

Sales: We offer a wide selection of new and used vehicles and hope to make the car buying process as quick and hassle free as possible. You can trust that the Burt Watson team will get you into the car or truck you choose with professionalism and attention to your needs. 

Service: At Burt Watson, the Certified Service experts know precisely which parts on your car, truck, or SUV needs -rely on them to maintain your vehicle. At our service center, our team can tackle any job. It doesn’t matter if you need a new belt, new filters, or something in between. We’re here to help! 

Parts: Burt Watson proudly offers the most comprehensive inventory of genuine Chevrolet, Buick, and Ford parts. Our parts center team is run by friendly and knowledgeable staff members who can accurately answer all the parts-related questions you have. 

Body Shop: When you’ve been involved in a vehicle crash, it can be stressful choosing a repair center that provides high quality repair and service. At our Freeland and Pinconning locations, you get a peace of mind because we offer expertise needed to get you back on the road with repair procedures to help ensure your vehicle is restores to its original, pre-collision condition.

Burt Watson Auto Group

The office at 7468 Midland Rd. likely focuses on automotive sales and financial management.

7468 Midland Rd.

Hannah Watson

This department is responsible for managing marketing strategies and sales initiatives related to products.

Marketing Department

This department focuses on managing the sales process, optimizing sales strategies, and supporting sales personnel in achieving targets.

Sales Operations

This department oversees financial management and operational efficiency within the organization.

Finance and Operations

This department focuses on managing and developing sales strategies for fleet vehicles.

Fleet Sales

This department focuses on generating revenue through the sale of products and services to customers.

Burt Watson Auto Group

Org chart

Teams

Marketing Department

Sales Operations

Finance and Operations

Fleet Sales

Sales Department

Offices

Burt Watson Auto Group

Org chart

Teams

Marketing Department

Sales Operations

Finance and Operations

Fleet Sales

Sales Department

Offices

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