Fernanda G.

Fernanda G. is a seasoned marketing professional with extensive experience in developing and executing strategic marketing initiatives across diverse regions, including North America, Central and South America, and Europe. Currently serving as the Commercial Marketing Manager at Busbud, Fernanda G. focuses on B2B marketing efforts and supports sales through targeted paid advertising strategies. Fernanda G. also holds the position of Marketing Vice Chair for the Women in Buses Council, where contributions enhance the council's visibility and engagement. Previous roles include Marketing Manager at Betterez, where effective Google Ads campaigns resulted in notable click-through rates, and Head of Marketing at Wise Athena, achieving impressive lead generation metrics. Fernanda G. co-founded Chilliestudio Marketing, where a successful B2B sales process was established, and has taught marketing courses at Universidad Vizcaya De Las Américas. Educational credentials include an MBA from CETYS Universidad and a Bachelor's degree in Marketing from Universidad Interamericana para el Desarrollo.