Veronic Nadeau, MBA, serves as the Senior Advisor of Marketing Communications at BDC since January 2024. Previously, Veronic held the position of Director of Product Marketing at Petal, where responsibilities included expanding the product marketing team and aligning strategies with cross-functional partners. A significant portion of Veronic's career took place at TELUS Santé | TELUS Health, encompassing various roles such as Senior Market Manager for Clinics, Physicians & Pharmacy, and Pharmacy, where Veronic managed marketing campaigns, budgets, and played a critical role in product launches amidst the pandemic. Veronic's earlier positions at TELUS and education at UQAM emphasize a solid foundation in marketing management and product strategy development.
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