Irma Elezovic

Beauty & Pharma Director, Branded Content at Bustle Digital Group

Irma Elezovic is an experienced beauty industry professional currently serving as the Beauty Director of Branded Content at BDG since January 2016. In this role, Irma manages a pre- and post-sale team while leading campaign strategy development for beauty and pharma clients, overseeing custom content execution across various formats. Previous roles at BDG include Associate Beauty Director, Senior Beauty Editor, and Beauty Editor, where Irma honed skills in creative strategy, social content development, and team management. Irma’s career began as a Beauty Assistant at Condé Nast's Allure Magazine, followed by a Beauty Intern position at Harper's Bazaar. Irma holds a Bachelor of Science in Advertising and Marketing Communications and an Associate of Science in Fashion Merchandising Management from the Fashion Institute of Technology.

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