Ignasi Martin

Ignasi Martin has a diverse work experience spanning several industries and roles. Ignasi currently serves as the Chief Marketing Officer (CMO) at BUSUP. Prior to that, they were a Marketing Teacher at IES Abroad. From 2019 to 2022, Ignasi worked as the Chief Marketing Officer (CMO) at Smart Point, where they built the marketing department and implemented B2C and B2B strategies. Ignasi also co-founded GOLDERS ORIGINAL S.L., a startup in the confectionery sector, where they initially led the Marketing & Sales functions and later became an Advisor.

Additionally, Ignasi has experience as a Marketing Director at Storck Iberica, leading brands such as Werther's Original and Merci. Ignasi also held various roles at Essity, including Marketing Manager Region South and Marketing Director Iberia, where they developed marketing plans and strategies for household hygiene brands.

Before that, Ignasi worked as the Area Marketing Manager Europe & Asia at Chupa Chups, overseeing marketing plans for European and Asian countries, and as a Senior Corporate Product Manager, responsible for the development and implementation of marketing strategies for the company's main brand. Ignasi started their career at DAMM S.A. as a Product Manager.

Overall, Ignasi has a strong background in marketing, with experience in leadership positions, startup ventures, and multinational companies across different sectors.

Ignasi Martin's education history begins in 1997, when they start studying at Esade for a Lic&MBA degree in Business Administration. Ignasi completes this program in 2002. In 2001, Ignasi participates as an MBA exchange student at the Norwegian School of Economics (NHH).

Moving forward to 2012, Ignasi attends IESE Business School for the Programa de Desarrollo Directivo (PDD), a direct development program.

In 2018, Ignasi enrolls in the Digital Business Executive Program at ISDI, focusing on Digital Marketing, Transformation, Technology, and Start-ups. Ignasi also obtains the Advanced Google Analytics certification from Google in the same year.

Continuing their education in 2020 and 2021, Ignasi pursues additional programs at ISDI, specializing in Blockchain in 2020 and Artificial Intelligence & Machine Learning in 2021.