Alex Meyer

Alex Meyer is an experienced marketing professional with over 20 years in the leisure and hospitality industry. Currently serving as the Head of Proposition and Product at Butlin's since April 2019, Alex has held significant roles including Group Marketing Director at Boparan Restaurant Group, where a portfolio overhaul and market expansion were achieved. Previous positions include Marketing Director at wagamama, where responsibility encompassed UK and international brand development, and Senior Marketing Manager at Mitchells & Butlers, contributing to strategic brand plans for various restaurant brands. Alex's early career included marketing roles at Whitbread and a graduate position at IBM, complemented by a Bachelor's degree in Marketing from the University of Plymouth.