Amit Soba is an experienced product and user experience designer with a robust background in visual design. Currently serving as a Product Designer at Butlin's since April 2021, Amit previously held positions at Lucozade Ribena Suntory as a User Experience Designer, leading intranet and app redesigns, and at The Janssen Pharmaceutical Companies of Johnson & Johnson as a Lead UI and UX Designer, overseeing visual design from concept to delivery. Amit also contributed to PepsiCo as a Lead UI Designer and has a strong history with Sahara Technologies, BP, eBay Enterprise, British Gas, KPMG UK, and Thomson Reuters, where responsibilities included creating interactive solutions and managing web-based projects. Amit holds a BSc (Hons) in Multimedia Technology from the University of Hertfordshire.
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