Penelope Shell

Penelope Shell is the Chief Strategy & Product Officer at Zenith Media Australia, where they shape strategic direction and product development. They have extensive experience in media and strategy, previously serving as a Media Planner-Buyer at Optimedia Melbourne and later as a Business Director at Starcom Mediavest Group. Penelope has also held leadership roles at OMD Australia, Nike, and Ikon Communications. Currently, they are a Non Executive Board Director at the Butterfly Foundation and a Consultant at Shell Media Pty Ltd. With a track record of success across various prominent companies, Penelope continues to influence the media landscape in Australia.