Buyerlink is a leading online auction marketplace for performance-based marketing. Conducting millions of auctions monthly, Buyerlink’s patented technology allows businesses to access hyper-targeted consumer demand at any scale. Offering Enhanced Clicks™, qualified leads, inbound calls, transfers, call-verified leads, and pre-set appointments, Buyerlink enables businesses to meet customers where they are. The Buyerlink platform is category-agnostic, and currently serves the automotive, home services, home warranty, insurance, legal, real estate, and solar sectors.

Buyerlink is fully owned by One Planet Group, a hybrid tech firm that runs a suite of online technology and media businesses. Spanning a variety of industries including ad tech, publishing, and media, One Planet’s mission is to support strong business ideas while building an ethos that helps improve society and gives back to communities. 

In 2021, Buyerlink acquired FiveStrata, a cost-per-lead solution for the solar and home warranty industries, and RingPartner, a leader in the pay-per-call space. SkyRocket Media, a performance-based marketing company with established partnerships in the rent-to-own, foreclosure, and mortgage sectors, was acquired in 2022. With staff in Argentina, Armenia, Canada, Germany, Ukraine, and the United States, Buyerlink’s global headquarters is located in Walnut Creek, California. 

Automotive

Real Estate

Buyerlink

Buyerlink's headquarters in Walnut Creek, CA, United States

Payam Zamani

Sunny Chang

Dan Ingle

This department focuses on ensuring customer satisfaction and managing relationships with clients to drive business success.

Client Success Department

The Marketing Team at Buyerlink is responsible for developing and executing strategies to drive traffic and engagement across the company's diverse range of online auction marketplaces. This involves managing paid search, paid social campaigns, and optimizing conversion rates. They leverage performance marketing analytics to optimize ad spend and ensure efficient acquisition of qualified leads, inbound calls, and pre-set appointments. Collaborating closely with other teams, they aim to enhance market presence and support Buyerlink's goal of connecting businesses with hyper-targeted consumer demand in various industries.

Marketing Team

This department focuses on optimizing and managing business processes and operations to enhance efficiency and effectiveness.

Business Operations

The Human Resources Team at Buyerlink manages all aspects of the employee lifecycle, including recruitment, onboarding, training, benefits administration, and employee relations. Their mission is to attract, retain, and develop top talent while fostering a positive and inclusive workplace culture. The team ensures compliance with labor laws and handles any internal issues that may arise, supporting Buyerlink's diverse and global workforce.

Human Resources Team

This department is responsible for guiding the organization's vision, strategic direction, and overall leadership.

Leadership and Strategy

This department is responsible for developing and implementing marketing strategies to promote products and enhance brand visibility.

Buyerlink

Org chart

Teams

Client Success Department

Marketing Team

Business Operations

Human Resources Team

Leadership and Strategy

Marketing Division

Offices

Buyerlink

Org chart

Teams

Client Success Department

Marketing Team

Business Operations

Human Resources Team

Leadership and Strategy

Marketing Division

Offices

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