buzzback
Allan M. Due has a strong background in market research and analytics, with experience in both the private and academic sectors. Allan M. started their career at Fordham University, where they served as a Professor and the Director of the Psychometrics Program from 1992 to 1998. Following this, they joined Ipsos ASI as the VP of R&D and Databases, a role they held for a decade from 1998 to 2008. Currently, Allan is the VP and Director of Research Analytics at BuzzBack Market Research, a position they have held since 2008.
Allan M. Due received their Bachelor of Arts (BA) degree in Psychology with a focus on Theater from Macalester College. Allan M. pursued further education at the University of Minnesota, completing two Ph.D. programs in Counseling and Psychometrics. Outside of their formal education, Allan M. Due has taken courses on Coursera, although specific details regarding the degrees or field of study are not provided.
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buzzback
For 20 years, buzzback has worked with companies who seek to advance their business performance with sharper consumer insights. Buzzback delivers demonstrably richer understanding through creative and visual techniques that help address challenges with concept development, brand positioning and communication strategy. For both major corporations and emerging brands, we have been effective in hundreds of brand initiatives worldwide, with a highly-engaging online experience that reveals how companies can more meaningfully connect with consumers for greater commercial success. Buzzback is a woman-owned diversity supplier with WBENC certification.