Monica Boudreaux

VP Of Qualitative Research, Brand & Consumer Insights at buzzback

Monica Boudreaux has extensive work experience in research and insights, particularly in qualitative research. Monica started their career as a Research Associate at Lehigh University in 2002. In 2003, they joined Product Ventures as a Marketing Associate and later took on roles as Manager of Market Insights and Senior Manager of Strategy & Insights. During their time at Product Ventures, Monica was responsible for designing, planning, and facilitating qualitative and quantitative research efforts. Monica also analyzed findings and provided actionable recommendations to clients through visual storytelling. In 2015, Monica joined Buzzback as a Senior Research Manager, specializing in qualitative insights. Monica was later promoted to Research Director in 2017 and currently holds the position of VP of Qualitative Research, Brand & Consumer Insights. Monica's expertise lies in qualitative research methodologies and using research insights to inform brand strategy and design.

Monica Boudreaux completed their education with a Master of Arts (M.A.) in Applied Social Research from Lehigh University in the year 2003. Prior to that, they earned a Bachelor of Arts (B.A.) degree in Journalism & Psychology from the same university in the period of 1998 to 2002. Before their college education, there is no provided information regarding Monica's high school education at Yorktown High School.

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Timeline

  • VP Of Qualitative Research, Brand & Consumer Insights

    May, 2021 - present

  • Research Director Qualitative Insights

    March, 2017

  • Senior Research Manager Qualitative Insights

    December, 2015