Cathy Ngo

Cathy Ngo is the Deputy Director of Social Media at BuzzFeed, where responsibilities include defining social strategies across various platforms such as Instagram, TikTok, and Facebook to drive traffic and revenue while ensuring brand consistency. Cathy successfully spearheaded the launch of BuzzFeed's WhatsApp channel, amassing 500k followers within three months and achieving a 110% month-over-month traffic increase. Previous roles at BuzzFeed include Senior Social Media Strategist, where Cathy developed a Twitter Moment strategy that tripled referral traffic, and Social Media Strategist, focusing on content distribution across multiple Facebook pages. Cathy's professional journey began in graphic design, with stints at companies like Nicole Miller and Marvel Entertainment. Cathy holds a BFA in Art - Graphic Design from Montclair State University and has further training from the Fashion Institute of Technology.