Gur Tsabar

Gur Tsabar is an accomplished executive with extensive experience in communications, digital strategy, and social issues. Currently serving as EVP at Ketchum since January 2012, Gur has launched the agency's Generative AI taskforce, led award-winning corporate reputation initiatives, and managed significant revenue-generating clients. Gur is also a contributor at BuzzFeed and co-founded influential political blog Room Eight, fostering community engagement. Previous roles include Co-Founder and CEO of Gourmet Prep Meals, and various positions within the New York City Council, culminating in a candidacy for Manhattan's 2nd District. Gur began the career as a Summer Associate at Third Point Partners and freelanced prior to obtaining a BS in Economics from The Wharton School.