Ignacio Lopez is the Head of Retention at BV Group, where they focus on data-driven retention strategies across multi-brand, regulated markets. With over 11 years of experience in the online betting industry, Ignacio has previously held roles at BetVictor, William Hill, and BBVA, where they developed and implemented customer relationship management strategies and oversaw campaign performance. Ignacio earned a degree in Business Administration and Management from Universidad de Cádiz and has also studied at EDHEC Business School.
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