LS

Larisa Shewczyk

Marketing Leader - Digital & Demand - Strategy, Operations at BW Converting

Larisa Shewczyk is a seasoned marketing professional with extensive experience in digital marketing, strategy, and operations. Currently serving as the Marketing Leader at BW Converting Solutions since September 2023, Larisa previously held the role of Marketing Manager at Baldwin Technology Company, Inc. from April 2019 to September 2023, where key responsibilities included developing digital learning strategies for various industries. Prior to this, Larisa was the Marketing Lead at AMS Spectral UV, focusing on art direction, graphic design, and digital marketing, and played a significant role in building the company website. Additional experience includes positions as an Ecommerce/Digital Marketing Specialist at Serenity Health & Home Decor, a freelance marketer, and a cofounder of Clever Owl, a full-service creative agency. Larisa also held marketing roles at GeekChicDaily and Vital Juice, underscoring a diverse background in brand development, campaign management, and content creation. Educational qualifications were obtained from the University of Wisconsin-Eau Claire from 2002 to 2004.

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