Pete Edwards is an experienced business leader with a strong track record in agency leadership, business growth, and strategy development. Since becoming CEO of Spark Foundry in 2020, they have successfully doubled the company's size while enhancing revenue, profit, product growth, and client reputation. Edwards has held various roles, including Managing Director at Starcom MediaVest Group and Non Executive Director at multiple organizations, showcasing their expertise across sectors. Currently, they serve as a Non Executive Director for NewGen, Vidium, and BWP, while also being a member of the Board of Trustees for the ATD Foundation, which focuses on impactful projects in Zambia. Edwards holds a degree from Kingston University.
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