Mark Serpa

Mark Serpa is an experienced eCommerce and digital marketing professional currently serving as the eCommerce Trading Manager for Partner Sites at BWS since August 2020, where responsibilities include driving digital transformation projects and optimizing online sales in collaboration with senior leaders across the Endeavour Group. Prior experience includes roles such as eCommerce & Digital Marketing Manager at Cellarmasters and Digital Channel Manager at Laithwaites Wine, alongside earlier positions focusing on digital marketing and web technologies at First Rate, Zadro Communications, and the Starlight Children's Foundation. Mark holds a Bachelor of Commerce in Marketing from the University of Wollongong and a Certificate IV in Web Technologies from TAFE NSW.