Paul Williams

Paul Williams is an experienced business development executive currently working at SouthTrade International since May 2024. Prior to this role, Paul held various positions at BWS and Dan Murphy's, including liquor team member and customer experience manager. Paul has a strong background in customer service and sales, starting with a decade-long career at Coca-Cola Europacific Partners, where responsibilities included managing state accounts and overseeing a team of 30 as a market manager. Paul holds a Level 2 Wine qualification from the Wine & Spirit Education Trust and a Diploma of Management from Deakin University.