Asas is a strategic communications and creative agency based in Iraq, working with clients and partners across the region and beyond.

We help governments, businesses, international organizations, and civil society communicate with clarity, engage the right audiences, and create meaningful impact.

Our name means foundation in Arabic, reflecting how we work. Our approach starts with understanding the context, the audience, and the challenge. From there, we develop strategies, narratives, and campaigns designed to move people and deliver results.

Our work spans audience insights and research, storytelling and creative direction, campaign development and production, digital communications, media storytelling, and strategic advisory.

Founded by professionals with backgrounds in research, strategy, filmmaking, campaigns, and production, Asas brings together talent from Iraq and beyond to deliver communication that is creative, strategic, and grounded in context.

Creative, by Nature.
Value, by Design

@By.Asas

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@By.Asas

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