Your audience is out there. They're just not stopping for your content.

Worse, AI search engines is killing traditional traffic. Changing how we consume content in real time.

The content that wins will be the ones that can be experienced. Visually dynamic, deeply engaging, and impossible to forget.

What we do:
By Default builds interactive digital experiences designed for participation, driving audiences to take action.

Through gamification, immersive storytelling, interactive shopping and personalisation we bring two core pieces to the table:

Cultural Translation: Ensuring your content genuinely lands with the exact audiences you’re trying to reach.

Performance-Driven builds: Turning that cultural engagement into measurable outcomes, higher dwell time, active interactions, conversion, and first-party data.

Three proof points from real work:

- 442% in engagement from gamification for McDonald's.
- 53% increase in engagement for Verizon. Sold-out 3-city tour.
- 860% net audience growth for BlackDoctor.

Who We Work With
- Brands work with us to reach modern, young digital native audiences credibly, through immersive content built with real cultural understanding, and prove it worked.

- Publishers work with us to turn their existing content and audience into premium, brand-safe immersive interactive stories. New revenue from attention you already have.

London-based. Working with partners worldwide.

Message to work with us  📧newbiz@bydefault.studio
or book a call to discuss a project 📞 https://calendar.app.google/wmB4ubNivVNvuPr18

By Default

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By Default

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