Rory curates collections of luxury resort wear that fuse timeless elegance with the free spiritedness of a seasoned traveller.

Having started solely with women’s collections, By Rory has now developed into a lifestyle brand as well, stocking menswear and some interior design pieces with a strong, directional design ethos and brand image.

Perennially young, stylised, and with a fresh outlook on everything from resort dressing to summer beach living, By Rory collaborates with brands that reflect this image of youth and style.

Incorporating over 150 carefully selected brands, each boutique is evocative of a Hampton’s retreat in whitewashed wood adorned with palm leaves, bleached coral and driftwood to elevate clients to that sun-kissed holiday mindset.

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In just 3 years, Boutique By Rory has expanded to seven different locations across five different locations including;

Quinta do Lago, Portugal
Portugal's premiere beach and golfing resort

The Peligoni Club, Zakynthos, Greece
'One of the worlds best family hotels', Conde Nast Traveller

Sugar Beach, A Viceroy Resort, St Lucia
 ‘Best Long Haul Hotel in the World’ The Times & Sunday Times Travel Awards

The Marbella Club Hotel, Marbella
Marbella's most exclusive beach resort

Porto Cervo, Sardinia, Italy
Home to one of the world's most exclusive super yacht harbours

By Rory

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